8 Environment-Friendly, Homegrown Brands That Are Promoting Slow Fashion & Zero Wastage

Save the environment, do not cut trees, avoid plastics, don't waste water — how many of us pay heed to these instructions which most us have grown up with? From schools to our colleges to now our workplaces, even the city dustbins give us a tidbit on how to save the environment and be an aware citizen. But seldom are we able to do the bare minimum. But there are some people out there who are trying to bring a change and working towards saving the environment through fashion. They are tirelessly trying to end fast fashion, planting trees from the profits made, reducing water wastage by using environmental friendly fabric and production systems, and reducing waste. So, here are the brands who are putting an end to fast fashion and bringing awareness towards environment through their clothes.


Urth is a fashion brand that is for everyone. They aim to bring together fashion, environment, and art, and create something that is equally fashionable and aware. They also involve local artisans in the whole process and try to give back to the community. Their line includes reinvented classics, wardrobe essentials, and runway-inspired pieces. To this day, from the day they started, they have collected ₹12,124 for planting trees.

Check their collection .


From organic cotton to natural dyes, Nicobar stocks thoughtful pieces that don't just have a creative edge of a rich culture, but keeps with the principles of slow fashion too. An offset of Good Earth, the collection is contemporary, where you can pick tops, dresses, trousers, jumpsuits, kurtas and tunics and more.

Check their collection here.

Sui By Sue Mue

Sui Mui runs on the ideology of sustainability and modern living, and is known for couture, prêt and fusion styles. Their line of clothing tries to combine travel, comfort, and versatility into their fashion while keeping in mind the ongoing trends. In fact, the whole idea of Sui Mui comes from the inspiration to travel and clean and aware designs.

Check their collection .

Grassroots by Anita Dongre

Originated from the desire to empower the local artisans and to give back to the environment, Grassroots is the brainchild of the famous fashion designer Anita Dongre. It is a sustainable luxury brand born to revive, sustain, and empower the idea of aware and slow fashion. They showcase handcrafted traditions of India in contemporary designs for the globetrotting women.

Check their collection here.

No Nasties

No Nasties was started to bring a positive difference in the lives of cotton farmers. The brand tirelessly commits towards an organic, vegan, and fair trade in fashion, by bringing out clothes that are organic, locally made, and follow zero waste policy. Their collection offers a wide range of quirky shirts, tees and dresses, and bags too. Throughout the seven years of this brand, they have planted about 3,321 trees in total.

Check their collection here.

Korra Jeans

An environment-friendly brand, Korra is a platform that strives to provide a wholesome experience to its customers while also making them aware of the cause. The design, materials, processes and equipment, everything that goes into production makes the clothing purposeful and durable. Each product has an assurance of quality as each piece is made by a single individual who remains accountable for the full product. From pants to dresses and tops, everything here is made of natural or recycled raw materials with an emphasis on sourcing each element locally.

Check their collection here.


Started with the idea of promoting shopping from homegrown brands DesiTude is a khadi denim brand that sells only bespoke garments such as trousers, jackets, and shirts for all. This brand is changing the way we wear denim by bringing out eco-friendly khadi garments at nominal prices which are made with locally-sourced cotton and are tailor-made to each customer's specifications by local tailors. For every purchase that is made, they plant a sapling and also 10% of the proceeds go toward a charitable cause, such as buying sanitary pads made by women for girls in orphanages.

Check their collection .

Shift by Nimish Shah

They don't just focus on conserving the environment but also the cultural identity of the crafts. From organic cotton, khadi and signature textiles from master weavers, designer Nimish Shah creates a collection of tops, dresses, light jackets, and handknits that are both timeless and on trend.

Check their collection here.

Want to bring a change in the way you wear clothes? Then buy from these brands.

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